We've never sent a newsletter. Is this going to be a lot of work?

Fourteen minutes to set up and a few minutes a month after that. You're approving, not writing.

Where do I get subscribers from?

You almost certainly already have them. Export contacts from your CRM, booking system, invoicing software or the spreadsheet you keep customers in, and upload the CSV. Aldus deduplicates and validates as it imports. Your signup page then collects new ones on its own.

Can we send to customers who haven't opted in?

You'll need a lawful basis for marketing email. In the UK that usually means either consent or the soft opt-in for existing customers who bought something similar from you. Aldus adds the unsubscribe handling and record-keeping, but the decision about who's on your list is yours. If you're unsure, talk to whoever handles your data protection.

Will it sound like us?

Aldus learns from your website first, then from every issue you edit. Most businesses find issue five noticeably closer than issue one. You can rewrite any section or just tell Aldus what to change.

Do we have to send every month?

No. Skip an issue, change frequency, or pause entirely. Nothing sends without you approving it.

What about email deliverability?

Aldus sends through Resend, with proper SPF and DKIM authentication on your custom domain, automatic bounce handling and complaint processing. We monitor sender reputation and automatically suppress problematic addresses to keep your deliverability high.

What if we already use Mailchimp?

Keep it if it's doing a job. Aldus is for the part Mailchimp doesn't solve, which is deciding what to say and writing it. Import your Mailchimp list and carry on.

Who owns the content?

You do. Every issue, every image. Full commercial rights, and you can export everything at any time.

What happens if we cancel?

You keep access to the end of the billing period, and your list and archive stay exportable. We don't hold your contacts hostage.

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26 September 2026 · Issue #16

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Going to audit my sent folder this week. Probably going to regret it.

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