The Aldus Blog

April 21, 2026 · 6 min read

Awful Announcing Is Killing Your Newsletter

Awful announcing is one of the most common mistakes newsletter creators make. Here's what it looks like, why it tanks open rates, and how to fix it fast.

newsletter writingemail marketingopen ratescopywriting

April 21, 2026 · 5 min read

H R Block Login: What Email Marketers Miss

Struggling with H R Block login? Here's what tax season actually costs newsletter creators — and how to stop losing money on avoidable admin.

newsletter businesstax for creatorsemail marketingcreator economy

April 21, 2026 · 5 min read

AB Tests That Actually Move Your Open Rates

Most newsletter AB tests are a waste of time. Here's how to run tests that actually teach you something and move the numbers that matter.

email marketingnewsletter growthab testingopen rates

April 21, 2026 · 4 min read

MailerLite in 2026: Honest Review for Newsletter Creators

MailerLite is popular. But is it actually good for serious newsletter creators in 2026? We cut through the marketing and give you a straight answer.

email marketingnewsletter toolsmailerliteplatform reviews

April 20, 2026 · 5 min read

Cut Newsletter Production Time From 5 Hours to 45 Min

Still spending half your workday on one newsletter? Here's how to reduce newsletter production time without sacrificing quality or your sanity.

newsletter productionemail marketingcreator toolsproductivity

April 20, 2026 · 5 min read

Newsletter Metrics That Actually Predict Revenue

Open rates feel good but they don't pay bills. Here are the newsletter metrics that matter if you want to turn your list into actual revenue.

newsletter metricsemail marketingnewsletter monetisationaudience building

April 20, 2026 · 5 min read

How to Send a Newsletter With AI in 10 Minutes

Sending your first AI-written newsletter doesn't have to take hours. Here's how to go from blank page to sent email in under 10 minutes.

email marketingAI writingnewsletter tipsgetting started

April 18, 2026 · 5 min read

The Real ROI of Newsletter Referral Programmes

Referral programmes sound great in theory. But do they actually grow newsletters? We looked at the data — and the results are more complicated than you'd think.

newsletter growthreferral programmesemail marketingaudience building

April 12, 2026 · 5 min read

Why I Built Aldus: A Founder's Honest Story

The real reason behind Aldus — one founder's frustration with the gap between having ideas and actually getting them written, sent, and read.

founder storynewsletter toolsAI writingemail marketing

April 12, 2026 · 5 min read

When to Upgrade Your Newsletter Platform

Free newsletter plans feel safe until they're not. Here's how to know when a newsletter platform upgrade is overdue and what it's actually costing you.

newsletter growthemail marketingnewsletter monetisationplatform migration

April 10, 2026 · 5 min read

How to Grow Newsletter Subscribers: 0 to 1,000

Getting your first 1,000 newsletter subscribers is the hardest part. Here's what actually works in 2026, and what's a waste of your time.

newsletter growthemail marketingaudience buildingnewsletter strategy

April 10, 2026 · 5 min read

AI Newsletter Tools Worth Actually Using in 2026

Not every AI newsletter tool deserves your time. Here's an honest look at what's working for creators in 2026, and what's just hype.

AI toolsnewsletter creationemail marketingcontent strategy

April 10, 2026 · 6 min read

Email List Building Strategies That Actually Work

Most email list building advice is recycled garbage. Here's what actually moves the needle for newsletter creators building real audiences in 2026.

email list buildingnewsletter growthemail marketingaudience building

April 10, 2026 · 6 min read

How to Build a Newsletter Content Calendar

Most newsletters fail not from bad writing but from no plan. Here's how to build a newsletter content calendar that keeps you consistent and sane.

newsletter strategycontent planningemail marketingnewsletter growth

April 10, 2026 · 6 min read

Email Deliverability: Stop Landing in Spam

Your newsletter is only as good as its inbox placement. Here's what actually moves the needle on email deliverability in 2026.

email deliverabilitynewsletter growthemail marketinglist hygiene

April 10, 2026 · 6 min read

Newsletter Welcome Sequences That Actually Convert

Most welcome sequences bore new subscribers into leaving. Here's how to write one that builds trust, sets expectations, and drives real engagement from day one.

welcome sequenceemail marketingnewsletter growthsubscriber engagement

April 9, 2026 · 5 min read

Newsletter Subject Lines That Actually Get Opens

Most newsletter subject lines are boring, vague, or trying too hard. Here's what actually makes people click, backed by real patterns from high-performing sends.

email marketingnewsletter growthsubject linesopen rates

April 9, 2026 · 6 min read

Newsletter Design Trends That Actually Drive Engagement

Newsletter design is doing more heavy lifting than ever. Here's what's working in 2025, what's died a quiet death, and what you should try next.

newsletter designemail marketingaudience growthnewsletter tips

April 9, 2026 · 5 min read

Newsletter Monetisation Strategies for 2025

Ads and paid subscriptions aren't the whole story. Here's how smart newsletter creators are actually making money in 2025, and what's worth your time.

newsletter monetisationemail marketingnewsletter businesscreator economy

April 9, 2026 · 6 min read

Newsletter Analytics You Should Actually Track

Most newsletter creators track the wrong things. Here's which newsletter analytics actually tell you something useful, and which ones to ignore.

newsletter analyticsemail marketingnewsletter growthemail metrics

April 7, 2026 · 6 min read

From Zero to 10k Newsletter Subscribers (No Ads)

How independent newsletter creators hit 10,000 subscribers without spending a penny on ads. The honest, tactical version nobody tells you about.

newsletter growthemail marketingaudience building

April 6, 2026 · 6 min read

Newsletter Monetisation Beyond Sponsorships

Sponsorships get all the attention, but the most profitable newsletters often make their money elsewhere. Here's what the successful ones are actually doing.

newsletter monetisationemail marketingcreator economynewsletter business models

April 5, 2026 · 6 min read

Newsletter Subject Lines: What 2M Opens Taught Us

We analysed 2 million newsletter opens to find what subject lines actually work. The results will make you rethink everything you thought you knew.

subject linesemail marketingnewsletter growthopen rates

April 4, 2026 · 6 min read

AI Newsletter Writing: Where It Helps and Where It Fails

AI newsletter tools promise to save you hours. Some of them do. Here's an honest look at what the tech actually handles well and where it quietly falls apart.

AI newsletteremail marketingnewsletter writingcontent creation

April 3, 2026 · 6 min read

The Real Cost of Bad Email Deliverability

Bad email deliverability is quietly killing newsletters. Here's what creators get catastrophically wrong about SPF, DKIM, and why it's costing them readers.

email deliverabilitynewsletter growthemail authentication

April 2, 2026 · 6 min read

Newsletter Retention: Why Most Die Before Issue 10

Most newsletters are dead before they hit double digits. Here's what the ones that survive actually do differently, and why it's not about content quality.

newsletter retentionemail marketingnewsletter growthaudience building