The Aldus Blog

June 3, 2026 · 4 min read

Building an AI Newsletter Tool: What We Got Wrong

We spent a year building an AI newsletter tool and made every mistake possible. Here's what actually matters when you're building for real creators.

AI toolsnewsletter creationemail marketingproduct building

June 2, 2026 · 5 min read

Newsletter Subject Line Length: Short vs Long

Everyone has an opinion on newsletter subject line length. Here's what the data actually says, and why the answer is more annoying than you'd like.

subject linesemail marketingnewsletter growthopen rates

June 1, 2026 · 5 min read

The Real Cost of Missing a Newsletter Issue

Skipping one newsletter issue feels harmless. It rarely is. Here's what actually happens to your open rates, revenue, and reader trust when you go dark.

newsletter strategyemail marketingnewsletter consistencyopen rates

May 31, 2026 · 5 min read

Newsletter Comeback Issue: What to Write

Been off the air for months? Here's exactly what to write in your newsletter comeback issue — and what to skip if you want readers to actually stay.

newsletter strategyemail marketingcontent creationnewsletter growth

May 30, 2026 · 5 min read

Why Newsletters Go Cold (And How to Restart Yours)

Your newsletter went quiet. It happens. Here's the honest reason why, and a practical plan to restart a cold newsletter without losing your list.

newsletter strategyemail marketingnewsletter growthcontent consistency

May 30, 2026 · 5 min read

Newsletter Frequency: How Often Should You Send?

Daily, weekly, monthly? The answer to how often to send a newsletter isn't universal. Here's how to find the frequency that actually works for your list.

newsletter strategyemail marketingnewsletter frequencyemail cadence

May 28, 2026 · 5 min read

Newsletter Burnout Is Real. Here's How to Recover

Newsletter burnout hits harder than most creators expect. Here's what actually causes it, and how to get your momentum back without torching your list.

newsletter burnoutnewsletter creatorsemail marketingcreator economy

May 28, 2026 · 5 min read

The Compounding Cost of Newsletter Inconsistency

Missing one send feels harmless. Missing three quietly kills your newsletter. Here's what newsletter consistency actually costs you when you lose it.

newsletter consistencyemail marketingnewsletter growthaudience building

May 17, 2026 · 5 min read

Why Newsletters Fail at Issue 4

Most newsletters don't die because of bad ideas. They die at issue 4, for one painfully specific reason. Here's what's actually happening.

newsletter strategyemail marketingcontent creationnewsletter growth

May 15, 2026 · 5 min read

How to Migrate Newsletter Subscribers Without Losing Anyone

Switching email platforms is nerve-wracking. Here's how to migrate newsletter subscribers without tanking your deliverability or losing the audience you built.

email deliverabilitynewsletter migrationlist managementemail marketing

May 14, 2026 · 5 min read

How an AI Newsletter Writer Actually Works

AI newsletter tools promise to save you hours. But what are they actually doing to your content? Here's what happens under the hood, and what to watch for.

AI newsletter writernewsletter toolsemail marketingcontent creation

May 12, 2026 · 5 min read

How to Write a Newsletter People Actually Read

Most newsletters die in the inbox. Here's what separates the ones people open every week from the ones they quietly unsubscribe from.

newsletter strategyemail marketingcontent creationaudience building

May 11, 2026 · 5 min read

Why Your Newsletter Platform Account Gets Terminated

Your newsletter platform account terminated without warning? It happens more than you'd think. Here's why platforms pull the trigger and how to protect yourself.

newsletter platformsemail marketinglist buildingemail deliverability

May 10, 2026 · 4 min read

How Newsletters Make Money: A Practical Guide

From paid subscriptions to sponsorships and digital products, here's exactly how newsletter creators turn an email list into real revenue in 2026.

newsletter monetisationemail marketingcreator economypaid newsletters

May 9, 2026 · 4 min read

Why Newsletters Fail Between Issues 3 and 8

Most newsletters don't die at launch. They bleed out quietly between issues 3 and 8. Here's what's actually killing them, and how to survive it.

newsletter growthemail marketingnewsletter strategyaudience building

May 3, 2026 · 5 min read

Newsletter Platform Support: Who Actually Helps?

We tested support across the biggest newsletter platforms. Some were brilliant. Others left creators stranded for days. Here's the honest breakdown.

newsletter platformsemail marketingplatform comparisoncreator tools

April 30, 2026 · 5 min read

Newsletter Opening Lines That Get Read

Your first sentence is doing more work than you think. Here's how to write newsletter opening lines that stop the scroll and pull readers in.

newsletter writingemail marketingcopywritingnewsletter growth

April 30, 2026 · 5 min read

Newsletter Platform Subscriber Ownership: Who Really Owns Your List?

Not every newsletter platform lets you truly own your subscribers. Here's which ones do, which ones don't, and what's actually at stake.

newsletter platformssubscriber ownershipemail marketingnewsletter strategy

April 30, 2026 · 6 min read

Why Your Newsletter Died After Issue 4

Most newsletters don't fail at launch. They fail quietly, around issue 4. Here's what actually kills them — and how to come back from it.

newsletter strategyemail marketingwhy newsletters failnewsletter growth

April 29, 2026 · 5 min read

How to Build an Email List From Scratch in 2026

No audience, no problem. Here's how to build an email list that actually grows in 2026, without buying contacts or begging for follows.

email list buildingnewsletter growthemail marketingaudience building

April 29, 2026 · 5 min read

Newsletter Platform Account Suspended? Here's Why

Your newsletter platform can delete your account without warning and keep your list. Here's what creators need to know before it happens to them.

newsletter platformsemail list ownershipdeliverabilitycreator business

April 27, 2026 · 4 min read

Live Subscriber Count: Does It Actually Help?

A live subscriber count on your newsletter can build trust or quietly kill conversions. Here's how to know which one it's doing for you.

newsletter growthsubscriber countemail marketinglanding page optimisation

April 25, 2026 · 5 min read

Beehiiv vs Substack vs Aldus: Pricing Compared 2026

Beehiiv, Substack, and Aldus all want your newsletter. But their pricing models are built for very different businesses. Here's who actually wins.

newsletter platformspricingbeehiivsubstack

April 25, 2026 · 4 min read

Who Is Your Marketing Audience, Really?

Most newsletter creators think they know their marketing audience. Most are wrong. Here's how to actually find out who's reading — and why it matters.

audience buildingnewsletter growthemail marketingnewsletter strategy

April 24, 2026 · 5 min read

MailerLite Alternatives Worth Trying in 2026

MailerLite not cutting it anymore? Here are the best alternatives for newsletter creators in 2026, ranked by what actually matters.

email marketingnewsletter toolsmailerlite alternativesemail platforms

April 23, 2026 · 5 min read

Is Mailchimp Still Worth It in 2026?

Mailchimp built the email marketing industry. But in 2026, creators are quietly leaving. Here's what's actually going on and what you should do.

mailchimpemail marketingnewsletter toolsemail platforms

April 22, 2026 · 5 min read

League Pass WNBA: What Newsletter Creators Can Learn

The WNBA's League Pass growth is a masterclass in audience building. Here's what newsletter creators can steal from their playbook in 2026.

newsletter growthaudience buildingpaid subscriptionsemail marketing

April 22, 2026 · 4 min read

Newsletter Boosts: What They Are and Do They Work?

Boosts promise instant newsletter growth. But are you buying real readers or just inflating a number? Here's what creators need to know before spending.

newsletter growthboostsemail marketingaudience building

April 22, 2026 · 5 min read

Customer Journeys That Actually Convert

Most newsletter creators map customer journeys wrong. Here's what the data shows, what readers actually do, and how to fix your funnel before it costs you.

email marketingnewsletter strategycustomer journeyssubscriber retention

April 22, 2026 · 5 min read

Your Newsletter's Brand Identity Is Leaking

Most newsletter creators think brand identity means a logo. It doesn't. Here's what actually makes readers recognise you, trust you, and stay.

brand identitynewsletter strategyemail marketingaudience building

April 21, 2026 · 6 min read

Awful Announcing Is Killing Your Newsletter

Awful announcing is one of the most common mistakes newsletter creators make. Here's what it looks like, why it tanks open rates, and how to fix it fast.

newsletter writingemail marketingopen ratescopywriting

April 21, 2026 · 5 min read

H R Block Login: What Email Marketers Miss

Struggling with H R Block login? Here's what tax season actually costs newsletter creators — and how to stop losing money on avoidable admin.

newsletter businesstax for creatorsemail marketingcreator economy

April 21, 2026 · 5 min read

AB Tests That Actually Move Your Open Rates

Most newsletter AB tests are a waste of time. Here's how to run tests that actually teach you something and move the numbers that matter.

email marketingnewsletter growthab testingopen rates

April 21, 2026 · 4 min read

MailerLite in 2026: Honest Review for Newsletter Creators

MailerLite is popular. But is it actually good for serious newsletter creators in 2026? We cut through the marketing and give you a straight answer.

email marketingnewsletter toolsmailerliteplatform reviews

April 20, 2026 · 5 min read

Cut Newsletter Production Time From 5 Hours to 45 Min

Still spending half your workday on one newsletter? Here's how to reduce newsletter production time without sacrificing quality or your sanity.

newsletter productionemail marketingcreator toolsproductivity

April 20, 2026 · 5 min read

Newsletter Metrics That Actually Predict Revenue

Open rates feel good but they don't pay bills. Here are the newsletter metrics that matter if you want to turn your list into actual revenue.

newsletter metricsemail marketingnewsletter monetisationaudience building

April 20, 2026 · 5 min read

How to Send a Newsletter With AI in 10 Minutes

Sending your first AI-written newsletter doesn't have to take hours. Here's how to go from blank page to sent email in under 10 minutes.

email marketingAI writingnewsletter tipsgetting started

April 18, 2026 · 5 min read

The Real ROI of Newsletter Referral Programmes

Referral programmes sound great in theory. But do they actually grow newsletters? We looked at the data — and the results are more complicated than you'd think.

newsletter growthreferral programmesemail marketingaudience building

April 12, 2026 · 5 min read

Why I Built Aldus: A Founder's Honest Story

The real reason behind Aldus — one founder's frustration with the gap between having ideas and actually getting them written, sent, and read.

founder storynewsletter toolsAI writingemail marketing

April 12, 2026 · 5 min read

When to Upgrade Your Newsletter Platform

Free newsletter plans feel safe until they're not. Here's how to know when a newsletter platform upgrade is overdue and what it's actually costing you.

newsletter growthemail marketingnewsletter monetisationplatform migration

April 10, 2026 · 5 min read

How to Grow Newsletter Subscribers: 0 to 1,000

Getting your first 1,000 newsletter subscribers is the hardest part. Here's what actually works in 2026, and what's a waste of your time.

newsletter growthemail marketingaudience buildingnewsletter strategy

April 10, 2026 · 5 min read

AI Newsletter Tools Worth Actually Using in 2026

Not every AI newsletter tool deserves your time. Here's an honest look at what's working for creators in 2026, and what's just hype.

AI toolsnewsletter creationemail marketingcontent strategy

April 10, 2026 · 6 min read

Email List Building Strategies That Actually Work

Most email list building advice is recycled garbage. Here's what actually moves the needle for newsletter creators building real audiences in 2026.

email list buildingnewsletter growthemail marketingaudience building

April 10, 2026 · 6 min read

How to Build a Newsletter Content Calendar

Most newsletters fail not from bad writing but from no plan. Here's how to build a newsletter content calendar that keeps you consistent and sane.

newsletter strategycontent planningemail marketingnewsletter growth

April 10, 2026 · 6 min read

Email Deliverability: Stop Landing in Spam

Your newsletter is only as good as its inbox placement. Here's what actually moves the needle on email deliverability in 2026.

email deliverabilitynewsletter growthemail marketinglist hygiene

April 10, 2026 · 6 min read

Newsletter Welcome Sequences That Actually Convert

Most welcome sequences bore new subscribers into leaving. Here's how to write one that builds trust, sets expectations, and drives real engagement from day one.

welcome sequenceemail marketingnewsletter growthsubscriber engagement

April 9, 2026 · 5 min read

Newsletter Subject Lines That Actually Get Opens

Most newsletter subject lines are boring, vague, or trying too hard. Here's what actually makes people click, backed by real patterns from high-performing sends.

email marketingnewsletter growthsubject linesopen rates

April 9, 2026 · 6 min read

Newsletter Design Trends That Actually Drive Engagement

Newsletter design is doing more heavy lifting than ever. Here's what's working in 2025, what's died a quiet death, and what you should try next.

newsletter designemail marketingaudience growthnewsletter tips

April 9, 2026 · 5 min read

Newsletter Monetisation Strategies for 2025

Ads and paid subscriptions aren't the whole story. Here's how smart newsletter creators are actually making money in 2025, and what's worth your time.

newsletter monetisationemail marketingnewsletter businesscreator economy

April 9, 2026 · 6 min read

Newsletter Analytics You Should Actually Track

Most newsletter creators track the wrong things. Here's which newsletter analytics actually tell you something useful, and which ones to ignore.

newsletter analyticsemail marketingnewsletter growthemail metrics

April 7, 2026 · 6 min read

From Zero to 10k Newsletter Subscribers (No Ads)

How independent newsletter creators hit 10,000 subscribers without spending a penny on ads. The honest, tactical version nobody tells you about.

newsletter growthemail marketingaudience building

April 6, 2026 · 6 min read

Newsletter Monetisation Beyond Sponsorships

Sponsorships get all the attention, but the most profitable newsletters often make their money elsewhere. Here's what the successful ones are actually doing.

newsletter monetisationemail marketingcreator economynewsletter business models

April 5, 2026 · 6 min read

Newsletter Subject Lines: What 2M Opens Taught Us

We analysed 2 million newsletter opens to find what subject lines actually work. The results will make you rethink everything you thought you knew.

subject linesemail marketingnewsletter growthopen rates

April 4, 2026 · 6 min read

AI Newsletter Writing: Where It Helps and Where It Fails

AI newsletter tools promise to save you hours. Some of them do. Here's an honest look at what the tech actually handles well and where it quietly falls apart.

AI newsletteremail marketingnewsletter writingcontent creation

April 3, 2026 · 6 min read

The Real Cost of Bad Email Deliverability

Bad email deliverability is quietly killing newsletters. Here's what creators get catastrophically wrong about SPF, DKIM, and why it's costing them readers.

email deliverabilitynewsletter growthemail authentication

April 2, 2026 · 6 min read

Newsletter Retention: Why Most Die Before Issue 10

Most newsletters are dead before they hit double digits. Here's what the ones that survive actually do differently, and why it's not about content quality.

newsletter retentionemail marketingnewsletter growthaudience building