The Aldus Blog

Insights on email marketing, newsletter growth, AI content creation, and deliverability from the Aldus team.

Awful Announcing Is Killing Your Newsletter
April 21, 2026 · 6 min read
Awful Announcing Is Killing Your Newsletter
Awful announcing is one of the most common mistakes newsletter creators make. Here's what it looks like, why it tanks open rates, and how to fix it fast.
newsletter writingemail marketingopen ratescopywriting
H R Block Login: What Email Marketers Miss
April 21, 2026 · 5 min read
H R Block Login: What Email Marketers Miss
Struggling with H R Block login? Here's what tax season actually costs newsletter creators — and how to stop losing money on avoidable admin.
newsletter businesstax for creatorsemail marketingcreator economy
AB Tests That Actually Move Your Open Rates
April 21, 2026 · 5 min read
AB Tests That Actually Move Your Open Rates
Most newsletter AB tests are a waste of time. Here's how to run tests that actually teach you something and move the numbers that matter.
email marketingnewsletter growthab testingopen rates
MailerLite in 2026: Honest Review for Newsletter Creators
April 21, 2026 · 4 min read
MailerLite in 2026: Honest Review for Newsletter Creators
MailerLite is popular. But is it actually good for serious newsletter creators in 2026? We cut through the marketing and give you a straight answer.
email marketingnewsletter toolsmailerliteplatform reviews
Cut Newsletter Production Time From 5 Hours to 45 Min
April 20, 2026 · 5 min read
Cut Newsletter Production Time From 5 Hours to 45 Min
Still spending half your workday on one newsletter? Here's how to reduce newsletter production time without sacrificing quality or your sanity.
newsletter productionemail marketingcreator toolsproductivity
Newsletter Metrics That Actually Predict Revenue
April 20, 2026 · 5 min read
Newsletter Metrics That Actually Predict Revenue
Open rates feel good but they don't pay bills. Here are the newsletter metrics that matter if you want to turn your list into actual revenue.
newsletter metricsemail marketingnewsletter monetisationaudience building
How to Send a Newsletter With AI in 10 Minutes
April 20, 2026 · 5 min read
How to Send a Newsletter With AI in 10 Minutes
Sending your first AI-written newsletter doesn't have to take hours. Here's how to go from blank page to sent email in under 10 minutes.
email marketingAI writingnewsletter tipsgetting started
The Real ROI of Newsletter Referral Programmes
April 18, 2026 · 5 min read
The Real ROI of Newsletter Referral Programmes
Referral programmes sound great in theory. But do they actually grow newsletters? We looked at the data — and the results are more complicated than you'd think.
newsletter growthreferral programmesemail marketingaudience building
Why I Built Aldus: A Founder's Honest Story
April 12, 2026 · 5 min read
Why I Built Aldus: A Founder's Honest Story
The real reason behind Aldus — one founder's frustration with the gap between having ideas and actually getting them written, sent, and read.
founder storynewsletter toolsAI writingemail marketing
When to Upgrade Your Newsletter Platform
April 12, 2026 · 5 min read
When to Upgrade Your Newsletter Platform
Free newsletter plans feel safe until they're not. Here's how to know when a newsletter platform upgrade is overdue and what it's actually costing you.
newsletter growthemail marketingnewsletter monetisationplatform migration
How to Grow Newsletter Subscribers: 0 to 1,000
April 10, 2026 · 5 min read
How to Grow Newsletter Subscribers: 0 to 1,000
Getting your first 1,000 newsletter subscribers is the hardest part. Here's what actually works in 2026, and what's a waste of your time.
newsletter growthemail marketingaudience buildingnewsletter strategy
AI Newsletter Tools Worth Actually Using in 2026
April 10, 2026 · 5 min read
AI Newsletter Tools Worth Actually Using in 2026
Not every AI newsletter tool deserves your time. Here's an honest look at what's working for creators in 2026, and what's just hype.
AI toolsnewsletter creationemail marketingcontent strategy
Email List Building Strategies That Actually Work
April 10, 2026 · 6 min read
Email List Building Strategies That Actually Work
Most email list building advice is recycled garbage. Here's what actually moves the needle for newsletter creators building real audiences in 2026.
email list buildingnewsletter growthemail marketingaudience building
How to Build a Newsletter Content Calendar
April 10, 2026 · 6 min read
How to Build a Newsletter Content Calendar
Most newsletters fail not from bad writing but from no plan. Here's how to build a newsletter content calendar that keeps you consistent and sane.
newsletter strategycontent planningemail marketingnewsletter growth
Email Deliverability: Stop Landing in Spam
April 10, 2026 · 6 min read
Email Deliverability: Stop Landing in Spam
Your newsletter is only as good as its inbox placement. Here's what actually moves the needle on email deliverability in 2026.
email deliverabilitynewsletter growthemail marketinglist hygiene
Newsletter Welcome Sequences That Actually Convert
April 10, 2026 · 6 min read
Newsletter Welcome Sequences That Actually Convert
Most welcome sequences bore new subscribers into leaving. Here's how to write one that builds trust, sets expectations, and drives real engagement from day one.
welcome sequenceemail marketingnewsletter growthsubscriber engagement
Newsletter Subject Lines That Actually Get Opens
April 9, 2026 · 5 min read
Newsletter Subject Lines That Actually Get Opens
Most newsletter subject lines are boring, vague, or trying too hard. Here's what actually makes people click, backed by real patterns from high-performing sends.
email marketingnewsletter growthsubject linesopen rates
Newsletter Design Trends That Actually Drive Engagement
April 9, 2026 · 6 min read
Newsletter Design Trends That Actually Drive Engagement
Newsletter design is doing more heavy lifting than ever. Here's what's working in 2025, what's died a quiet death, and what you should try next.
newsletter designemail marketingaudience growthnewsletter tips
Newsletter Monetisation Strategies for 2025
April 9, 2026 · 5 min read
Newsletter Monetisation Strategies for 2025
Ads and paid subscriptions aren't the whole story. Here's how smart newsletter creators are actually making money in 2025, and what's worth your time.
newsletter monetisationemail marketingnewsletter businesscreator economy
Newsletter Analytics You Should Actually Track
April 9, 2026 · 6 min read
Newsletter Analytics You Should Actually Track
Most newsletter creators track the wrong things. Here's which newsletter analytics actually tell you something useful, and which ones to ignore.
newsletter analyticsemail marketingnewsletter growthemail metrics
April 7, 2026 · 6 min read
From Zero to 10k Newsletter Subscribers (No Ads)
How independent newsletter creators hit 10,000 subscribers without spending a penny on ads. The honest, tactical version nobody tells you about.
newsletter growthemail marketingaudience building
April 6, 2026 · 6 min read
Newsletter Monetisation Beyond Sponsorships
Sponsorships get all the attention, but the most profitable newsletters often make their money elsewhere. Here's what the successful ones are actually doing.
newsletter monetisationemail marketingcreator economynewsletter business models
April 5, 2026 · 6 min read
Newsletter Subject Lines: What 2M Opens Taught Us
We analysed 2 million newsletter opens to find what subject lines actually work. The results will make you rethink everything you thought you knew.
subject linesemail marketingnewsletter growthopen rates
April 4, 2026 · 6 min read
AI Newsletter Writing: Where It Helps and Where It Fails
AI newsletter tools promise to save you hours. Some of them do. Here's an honest look at what the tech actually handles well and where it quietly falls apart.
AI newsletteremail marketingnewsletter writingcontent creation
April 3, 2026 · 6 min read
The Real Cost of Bad Email Deliverability
Bad email deliverability is quietly killing newsletters. Here's what creators get catastrophically wrong about SPF, DKIM, and why it's costing them readers.
email deliverabilitynewsletter growthemail authentication
April 2, 2026 · 6 min read
Newsletter Retention: Why Most Die Before Issue 10
Most newsletters are dead before they hit double digits. Here's what the ones that survive actually do differently, and why it's not about content quality.
newsletter retentionemail marketingnewsletter growthaudience building

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