Editorial · Fortnightly
Case Study Newsletter Template
One real-world example, deeply unpacked, per issue. Each issue is a single case study — a campaign, a launch, a deal, a mistake — explored in depth with numbers, screenshots, and lessons. The Stripe Press model in newsletter form.
Who this template is for
Operators teaching playbooks, agencies showcasing work, and B2B brands proving outcomes.
Issue structure
- The setup. What the company looked like before — context, constraints, goals
- What they did. The specific actions and decisions, in order
- The numbers. Concrete results with before/after metrics
- What worked. The 2–3 specific things that drove the outcome
- What didn't. Honest acknowledgement of what failed
- Lessons for you. Specific actions a reader can take from the case study
When to use this template
- ✓ You have access to real case studies (your own work, customers', or publicly disclosed)
- ✓ You want to teach playbooks rather than philosophy
- ✓ You're building authority for sales, consulting, or course material
Examples that work
Newsletters using a version of this template successfully:
- First Round Review
- Reforge essays
- Demand Curve
Use this template in Aldus
Aldus's AI editor uses this template as a starting prompt — paste your sources and the editor produces the first draft in your voice. Suggested prompt:
Topic: Case study of [company / campaign / project]. Voice: Analytical, specific, willing to point out mistakes. Sources: [public reports, interviews, internal docs]. Cover the setup, the specific actions in order, the numbers (before/after), what actually drove the outcome, what failed, and 3 lessons a reader can apply.
Frequently asked questions
How do I get permission to share customer case studies?
Ask early in the engagement and write the case study collaboratively. Customers approve content before publication and are usually delighted to be the protagonist of a well-written story.
Can I write case studies about companies I don't work with?
Yes — public-information case studies (using earnings calls, public posts, journalism) are widely accepted. Reforge and First Round do this regularly. Stick to facts in the public record.