B2B SaaS Newsletters
Aldus helps B2B SaaS companies turn newsletters into a measurable pipeline source. Auto-draft product-update issues, segment by account tier, and attribute MQLs back to every send with full analytics.
Turn your newsletter into a pipeline engine →The Scenario
You're a marketing leader at a B2B SaaS company. You want your newsletter to drive qualified pipeline, not just vanity opens — but writing weekly takes 20+ hours, and attribution is murky at best. You need a newsletter that runs on autopilot and proves its ROI to the CRO.
What You'll Achieve
- ✓10x content throughput without hiring a writer
- ✓Clean MQL attribution from newsletter to pipeline
- ✓Segment-based sends (enterprise vs SMB vs churned)
- ✓Full SOC 2 / GDPR / CAN-SPAM compliance out of the box
How Aldus Handles It
Product-update auto-drafts
Connect Aldus to your changelog (Productboard, Linear, GitHub releases) and the AI auto-drafts customer-facing update emails.
CRM bi-directional sync
Push opens, clicks, and UTM-attributed visits back to HubSpot, Salesforce, or Pipedrive. See newsletter impact on pipeline in your CRM.
Account-based segmentation
Segment by firmographic, tier, CRM stage, or feature adoption. Send tailored content to every cohort without duplicating work.
Compliance on autopilot
Double opt-in, CAN-SPAM and GDPR-compliant unsubscribe links, suppression lists, and SOC 2 Type II certification for your security review.
Walkthrough: From Zero to First Send
Connect HubSpot/Salesforce
One-click CRM sync pulls in account tier, stage, and owner. Segments stay in sync in real time.
Map your voice
Upload 3-5 past newsletters and Aldus's AI clones your brand voice. Every draft sounds like your team wrote it.
Set segmentation rules
Rules like 'enterprise + stage = POC → send deep-dive' or 'SMB + churned → send winback' run automatically.
Approve and send
Drafts appear in Slack for approval. One click to ship. Aldus handles rendering, delivery, and attribution.
By the Numbers
Frequently Asked Questions
Does Aldus integrate with HubSpot/Salesforce/Pipedrive?
Yes. Native integrations for HubSpot, Salesforce, Pipedrive, and Close. Bi-directional sync of contacts, lists, and engagement events.
How is attribution calculated?
Aldus appends UTM parameters to every link and drops a first-party cookie on click-throughs. Conversions within a 30-day window are attributed back, with multi-touch modeling available on higher tiers.
Is Aldus SOC 2 compliant?
Yes. Aldus is SOC 2 Type II certified. We can provide our report, DPA, and subprocessor list for your vendor review.
Can I do account-based marketing (ABM)?
Yes. Segment by target account list, trigger issues when a TAL account engages, and send personalised content per account.