Niche · Weekly
Geographic or Vertical Niche Newsletter Template
Cover one specific geography, industry, or community in detail. A newsletter that goes deep on one specific niche — a city, an industry, a community, a sport, a hobby — covering everything important in that niche each week. Small audience, very high engagement.
Who this template is for
Local-news entrepreneurs, vertical-SaaS marketers, and community organisers.
Issue structure
- This week's must-knows. 3–5 stories specific to the niche
- People to know. Hires, departures, and people doing notable work in the niche
- Events. What's happening in the niche this week and next
- Jobs / opportunities. Roles, calls for proposals, grants
- Closing thought. A community-specific observation or reflection
When to use this template
- ✓ You have deep knowledge of and access in a defined niche
- ✓ Nobody else is covering the niche well
- ✓ You can monetise via local sponsors, vertical SaaS, or community membership rather than ad CPMs
Examples that work
Newsletters using a version of this template successfully:
- 6AM City (local news)
- The Information (tech)
- Punchbowl News (politics)
Use this template in Aldus
Aldus's AI editor uses this template as a starting prompt — paste your sources and the editor produces the first draft in your voice. Suggested prompt:
Topic: Weekly newsletter covering [city/industry/community]. Voice: Insider — like talking to a friend in the know. Sources: [local news outlets, niche publications, community calendars]. Cover this week's must-knows, people moves, events, jobs/opportunities, closing observation. Be specific to the niche; avoid generic content.
Frequently asked questions
How small can the niche be?
Smaller than you think. A newsletter for 'pediatric dentistry practice owners' or 'mid-Wales canal-boat owners' can sustain a real business if the audience values the information enough.
How do I monetise a niche newsletter?
Local sponsors, vertical SaaS, paid community, classified ads, or premium membership. Avoid generic display ads — niche audiences are too small for CPM economics.