The Newsletter Tool Built for Startups
Build your audience from day one without hiring a content team. Aldus's AI handles newsletter production so your lean team can focus on building the product.
Start your startup newsletter free →The Challenge
- You know you should be building an audience, but there's no bandwidth for content creation
- Hiring a content writer or marketer isn't in the budget yet
- Inconsistent newsletter schedules undermine the professional image you're trying to build
- Most newsletter platforms are priced for established companies, not bootstrapped startups
How Aldus Solves This
Content team in a box
Aldus replaces the researcher, writer, designer, and email marketer you can't afford to hire yet. The AI produces professional newsletters that build credibility with investors, customers, and partners.
Free to start, affordable to scale
Launch on the free plan with up to 2,500 subscribers. Upgrade to $19/mo for 30 issues/month. You'll spend less on your newsletter than on your Slack subscription.
Build investor and customer trust
A consistent, well-written newsletter signals that your startup is active, professional, and growing. Share product updates, market insights, and milestones that keep stakeholders engaged.
Grow your pre-launch audience
Start building a subscriber list before your product launches. When launch day arrives, you have a captive audience ready to sign up, provide feedback, and spread the word.
Newsletter Ideas for Startups
- Monthly startup journey updates: wins, lessons, metrics
- Industry analysis and market opportunity insights
- Product development milestones and roadmap previews
- Fundraising updates and investor relations
- Team growth, culture, and hiring announcements
Pricing for Startups
Most startups start on the Free plan and stay there until they outgrow 2,500 subscribers. When you upgrade, the Starter plan at $19/mo is less than a single team lunch — and produces a professional newsletter every week.
See full pricing →Frequently Asked Questions
We have no subscribers yet — is it too early to start?
No. The best time to start building your audience is before you need it. A newsletter compounds — every subscriber you add now is someone who'll be there when you launch, fundraise, or announce a milestone.
Can founders use Aldus without marketing experience?
Absolutely. The AI handles the writing, design, and optimisation. You just provide the topic direction and approve the content. No marketing expertise required.
How is Aldus different from just using Mailchimp?
Mailchimp gives you tools to build emails yourself. Aldus's AI creates the entire newsletter for you — research, writing, images, subject lines. For time-strapped founders, the difference is hours saved per week.
Does Aldus work for B2B and B2C startups?
Yes. The AI adapts its writing style, tone, and content approach based on your audience. Whether you're writing to enterprise buyers or consumers, Aldus produces appropriate content.