The Newsletter Platform Built for SaaS Companies

Keep users engaged, reduce churn, and drive upgrades with AI-powered product newsletters that write themselves.

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The Challenge

  • Product updates and changelogs are important but time-consuming to write well
  • Marketing newsletters compete with engineering priorities for limited team bandwidth
  • Generic email tools don't integrate well with your product workflow
  • You need to communicate differently to trial users, active users, and at-risk accounts

How Aldus Solves This

AI-generated product updates

Feed your changelog or feature list to the AI and it creates polished, customer-facing newsletters. Technical details become clear benefits. Release notes become engaging stories.

Segmented communication

Send different content to trial users, free users, and paying customers. Aldus tracks engagement and lets you target messages based on subscriber behaviour.

Churn-fighting re-engagement

The AI identifies disengaged subscribers and sends personalised win-back messages. For SaaS companies, re-engaging a churning user is worth far more than acquiring a new one.

Professional without the production cost

Aldus generates images, writes copy, and designs responsive emails — giving your newsletter the polish of a dedicated content team without the headcount.

Newsletter Ideas for SaaS Companies

  • Monthly product updates and new feature announcements
  • Customer success stories and use case spotlights
  • Industry insights and thought leadership content
  • Tips and best practices for getting more value from your product
  • Roadmap previews and beta programme invitations

Pricing for SaaS Companies

SaaS companies typically need the Starter ($19/mo) or Growth ($39/mo) plan depending on subscriber volume. At these prices, Aldus costs a fraction of what companies spend on email marketing tools like Mailchimp or Customer.io.

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Frequently Asked Questions

Can Aldus handle our product changelog?

Yes. Provide your feature updates and the AI transforms technical changelogs into customer-friendly newsletters with clear benefit statements, visuals, and calls to action.

Does Aldus support API integration?

All paid plans include API and MCP access for programmatic newsletter creation, AI-powered drafting, subscriber management, and analytics — perfect for integrating with your product's workflow.

How does segmentation work?

Aldus automatically segments subscribers by engagement level. You can also import custom segments based on your product's user data. Send targeted content to each group.

Can multiple team members use the account?

Yes. Your team can collaborate on newsletter content, with the AI handling the heavy lifting while team members review and approve before sending.

Start your SaaS newsletter free

AI writes your newsletter. You just approve and send.

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